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Distinguished products

Software that distinguishes the work of experts.

Eight AI-native products engineered on deep SAP expertise, covering CRM, finance, promotions, pricing, deductions, program records, margin optimization, and loyalty, each measured by the outcomes it delivers.

The suite

Eight products. One discipline.

Each product integrates with your existing SAP landscape and is measured by the business impact it delivers.

CRM

CIRRA

A CRM built around relationships, not just records. CIRRA brings every account, contact, deal and conversation into one place, and uses AI to surface the customers, signals and next steps that move revenue.

One view
Every Customer
Stronger
Relationships
Request a CIRRA demo →
Finance

Aurea

Finance software for teams that can't afford a wrong number. Aurea automates reconciliations, catches errors before they reach the books, and gives finance leaders a real-time view of cash, margin and the month-end close.

Faster
Month-End Close
Real-time
Cash Visibility
Request a Aurea demo →
Trade promotions

PromoQ

Lightweight trade promotion management for manufacturers — plan, manage, and execute promotions from a single workspace with better team coordination and visibility.

Unified
Workspace
Faster
Execution
Request a PromoQ demo →
Pricing

YieldS

Analyzes pricing data across business processes to uncover what truly drives profitability. Identifies winning strategies, flags revenue leakage, surfaces highest-yield models.

Revenue
Leakage Detection
Pricing
Confidence
Request a YieldS demo →
Deductions and claims

Deducto

Turns trade deduction chaos into instant decisions. Connects to SAP TPM, OTC, FI-AR, and content repositories — validates every claim and posts the audited result back to SAP.

No
Workflows
Full
Audit Trail
Request a Deducto demo →
Program memory

Nexora

Captures every SAP S/4HANA workshop, requirement, and ruling as one traceable record — then generates the SAP Activate deliverables from it. When the programme ends, the reasoning stays with you.

Every Decision
Traceable
Deliverables
Generated
Request a Nexora demo →
Margin and promo optimization

OptiP

AI-powered trade promotion optimization for manufacturers and CPG. Analyzes historical promotions, pricing, and trade spend to identify what drives profitable growth — cutting margin leakage and lifting ROI.

Promotion
ROI Uplift
Margin
Leakage Down
Request a OptiP demo →
Loyalty

LoyalY

AI-powered loyalty platform that helps brands build deeper customer relationships through personalized rewards, intelligent engagement, and data-driven insights — lifting repeat purchases, customer lifetime value, and long-term brand loyalty.

Repeat
Purchase Lift
Lifetime
Value Up
Request a LoyalY demo →
The approach

A mixture of experts, applied with intent.

SDC builds products for the problems we kept meeting in SAP programs: customer relationships, finance operations, pricing, trade promotions, deductions, loyalty, and program knowledge. Each one integrates with your existing SAP landscape.

Each product is scalable, performance-driven, and measured by the business impact it delivers.

Work with SDC

Let’s build the distinguished version of your operation.